Tag Archives: Shopping

An Open Love Letter . . . To Target.

Logo of Target, US-based retail chain

Image via Wikipedia

My Darling Target, how I love thee.  It is true that while in your presence I’ve been known to black out. When I awake I have purchased fuzzy Christmas socks in August,  a dozen bottles of mini nail polish, jeggings and a Hello Kitty cookie jar, and somehow these items came to a total over a hundred dollars. That’s ok, because, your little red bull’s eye came to represent a beacon of hope to me. Nine months pregnant, feeling like too much of a whale to be in public and slowly going crazy back at the nest, you were where I would turn.

Of course, you are one of a kind to me, but with your many locations I could pick a store off my beaten path and shop in anonymity. At that point, acquaintances were dangerous. They would want to discuss the fact that I was going to pop any day, or they might innocently ask me how things were with my “boyfriend,” or they may even be bold enough to ask me what my “plans were for after the baby was born.” In my hormonal and slightly paranoid state, I would of course interpret this to be a comment on my marital state, or lack thereof. To be honest, Target, I was deeply ashamed to be a . . . (gasp). . .

Unwed Mother.

I really have no idea where this strange shame came from. I am about as open-minded as they come.  I was a bohemian at heart before I started grade school. I think one of my imaginary friends was a homosexual. My friend group looks like a United Colors of Benetton ad, but for some reason, when I was pregnant, I found myself hiding my ring finger. So I would slip away, as much as a woman carrying forty extra pounds and the weight of the world on her shoulders is capable of slipping, to the place I felt the most free from judgment. And in a giant twist of irony, this was a suburban Target.  I would wonder your aisles, soaking in solitude and sipping on a sinful iced late.  Oh!  My dear sweet Target– you  created my personal version of heaven and put a Starbucks right inside your door. I can shop your wares with a caffeine buzz!

Within your sanctity, I would joyfully purchase a jewel toned Mossimo Empire waist top in a size XL reasoning that $13.50 for yet another top to fit over my belly was a small price to pay for the temporary increase in self-esteem.  I could shop, with little to no judgment from the foodie/health nut types who frequent my neighborhood grocery store, for the Market Pantry brand of spaghetti sauce that I adored and ate almost exclusively for the last weeks of my pregnancy.

We had a little routine, you and I, for our meetings. Once my coffee was secured, with eyes averted, I would discreetly walk past your “Club Wed” section. I didn’t really care to be reminded of the wedding I was not planning. I would then make my way to the baby section and spend hours gawking at baby bumpers, onsies and burping cloths. I would awe at the tiny shoes you carry, knowing that very soon I would be responsible for feet that would fit into these miniature shoes. Then I would well up with tears looking at the “big boy” section, wondering at the fact that my yet to be born child would one day wear a shoe size bigger then my own.

If I was not numbed and/ or emotionally exhausted enough from all this, I would wonder over to home section and stare at random items like, weed wackers or skillet sets. These domestic items objectified my unhappiness and shed harsh light on the uncertainty of my situation.  As hard as I try, I couldn’t make myself buy a weed wacker for a home in which I didn’t feel comfortable. I reasoned that I didn’t need a whole set of skillets; I could get by with one if it was just the baby and myself. Here in front of the storage solutions and slip covers, I was safe to quietly process things I didn’t allow myself to think about anywhere else. Like, exactly what were “my plans for after the baby was born”?

And if all this retail therapy got to be too much, I could always head to your dressing rooms. There I would find a bench to sit on and the privacy to shed a few tears before I put my brave face back on, complete with my new Sonia Kashuk kiwi lip gloss, and drive home to face my boyfriend. He never noticed, Target, how much time I spent with you, or the money that went into our relationship. Truthfully, he never noticed much. Had he asked me, I would have had to confess: I was having an emotional affair with you. You offered me the solace of routine, safety and small creature comforts, usually for under $29.99. Most importantly you offered me little glimpses of the truth I could barely stand to look at by myself.  At that point, no offence Target, I would have taken those things anywhere I could get ‘em.

Now, we’ve all moved on. I still visit your red sanctuary from time to time to pick up an inexpensive pair of shoes for my little boy, or stock up on some shampoo. But, times have changed darling. When I peruse your home goods, and neglect to buy cozy blankets or welcome mats, it is only I am searching for the very best for my family and my home.  When I cruise by Club Wed, or the baby section, I only see possibilities. Were I to shed a tear within your walls, it would undoubtedly be due to seasonal allergies or one of the sappy sweet greeting cards you carry.

We’ve been through a lot, Target.  I’ll never forget what you have done for me and I will secretly miss the frequency of my caffeinated shopping dates with you.

Ever Yours,

C.

p.s.

THIS IS AMAZE:

Advertisements